Today via Reuters, Richard Branson challenges Lotus F1’s Tony Fernandes to a chummy duel where the loser must dress like stewardess. Branson and Fernandes used to work together at Virgin Music.
More importantly he’s a PR dream. Getting the media to cover Branson isn’t difficult these days. The man’s got cheek which, combined with legitimate, ground-breaking innovation in business, equates to one massively interesting bloke. Makes me wonder if this guy borrowed the title, “Most Interesting Man.”
Meanwhile. Business exec in drag…Can we say Twitpic?