Mobile Stats – Minorities Lead Adoption Rate

Mobile adoption continues to be a fuzzy area, but new stats from Pew demonstrate that the rate of adoption is being led by minority groups in the US.

“Nearly one-half of black and Hispanic consumers reported having ever used the Internet via a handheld device in 2009, compared with only 28% of whites. Usage by all three groups grew since 2007, but usage by minorities climbed more quickly. By 2009, 29% of both blacks and Hispanics went online with a handheld device “on a typical day,” versus only 17% of whites.”

 

Full report here

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