What is FourSquare? The Trib. describes it nicely:
“Playing Foursquare involves exploring restaurants, pubs and coffee shops in major metro areas. The payoff for playing can range from special deals or freebies at eating and drinking establishments to scoring points, Boy Scout-like badges and ‘mayorships,’ essentially bragging rights for hanging out at particular locations.”
So you earn merit badges and free stuff for places you already go, things you already do. Sweet.
Whoa, Nellie. Cue ye auld business model. Again, via the Tribune:
“Foursquare is focused on getting as many businesses as possible to add discounts and other promotions to Foursquare, said Tristan Walker, who is in charge of business development and is a second-year student at Stanford Business School.”
Are we cool sharing our getaways with another logo? I’m still getting over seeing birdies and “follow us on Facebook” messages on everything from the bus to bathroom walls. Yeesh.
For retailers, this is a no brainer. For the organic and grassroots set, you may need to ask yourself if a corporate partnership will help or harm your brand identify.
Am I complaining? Heck no. It’s called the Virgin America Terminal at LAX. Just a hint.