Milk It. How a British Dairy Rap Video Garnered 1.5 Million Views

A dairy milk rap video has taken the UK by storm, garnering 1.5 million views since it’s X-Factor time-slot debut.  The brilliant brave ad is a cleverly penned rap video about an organic dairy, containing all the head-bopping and swagger of the real thing. The video was directed by a real-life LA-based music video artist, promotes Yeo Valley, a farm located in the West Country of the UK. Backed by a catchy ditty, the rap  features hydraulic tractors, “Daisy” the cow and  former Britain’s Next Top Model winner Alexandra Evans.

After its debut during the X-Factor, a digital battlecry for MORE on social networks and Twitter prompted the powers-that-be to put the track up on iTunes where it’s garnered 81 reviews. Rumor has it this could catapult the song into the  coveted #1 slot this Christmas.

Yeo Valley’s social media footprint is remarkable (it’s a dairy, remember?), with an active Twitter, Facebook, YouTube (ahem, YeoTube) channel and interactive website.

Social media is reaching new territories and industries (including some of the oldest in mankind), demonstrating it’s truly an organic (pun, sorry) and ever-evolving medium.

For those of you looking for a best-in-class use of social media, consider your local dairy.


Stephen Fry: 1, Mankind: 0

I giggle and clap when the offline waltzes with the online, but practically turn to gelatinous  when it involves none other than the alabaster-tanned, sex-pot genius, Mr. Stephen Fry.

While Down Under promoting his autobiography, The Fry Chronicles, rumors have been rampant in Thames-land that Mr. Fry will nix his traditional book tour plans in place of multiple readings that are video-taped and prompted by his weapon of choice – Twitter.

Per The Evening Standard:

“Instead, for three nights only, he will sit sedately at the Royal Festival Hall and two other venues and read selected nuggets from his book under the gaze of video cameras. A live satellite link-up will then beam Fry to 60 cinemas where, the producers hope, up to 12,000 more fans will slap down a credit card in exchange for a non-ringside seat.”

Stephen is one of the most followed individuals on Twitter with his agog 1.6 million (that’s MILLION) followers. He also blogs, writes, acts, even can’t avoid some drama.

He’s like Madonna wrapped up in a ham sandwich.

He’s bound to sell millions of copies of his book after the readings, not to mention reap the rewards of the jovial McSwipes of just as many credit cards. Those who don’t make it to a virtual reading will no doubt Google his name, catapulting it to SEO superspace.

So how does the host of QI do it? Well, he IS a genius.

Full story here:

Politics 2.0. Politicians Compete For Twitter Followers

Living in England, I do find myself missing my NPR. Tonight I had a rare moment to sit back and relax and an interesting story about American politicians leveraging social media caught my attention.

Did you know the GOP and the Democrats are going neck-and-neck encouraging representatives to get on Twitter? It’s not that surprising that the Blues are embracing social media, with President Obama as the lead example in connecting millions and with right-hand man David Ploeffe a household name. But, the GOP? Seriously?

This got me thinking and further prompted me to visit the GOP web site. They’ve got blogs, a social network, video and what looks like a steady stream of content so they more than deserve a passing grade. But it all stops there. The content is nothing more than a steady stream of spoofs and mock-u-mentary style mud-slinging. It takes up most of the home page and places news and updates at the sides. Really?

A rule of thumb in digital media is that anything you do MUST enhance the user’s experience. If getting a few chuckles is their goal, then they’re right on track.

Meanwhile the Democrats have promised a Twitter bird trophy to the constituent who generates the most followers. I say any engagement via Twitter is a good thing as it opens up one more channel. However, it must REMAIN open.

On this side of the pond, check out Tweetminster an excellent resource for all things politics and public affairs, including the increased number of politicians on Twitter — no doubt by the Clegg/Cameron digital face-off earlier last month.

Twitter Buzz?

Logged onto Twitter this evening and saw this…

#Olympics Use Social Media To Connect Crews, Athletes and Fans

Whether you’re an athlete, fan or one of the thousands of crew in Vancouver, chances are you’re using social media to stay connected during these Olympic Games.

Thanks to Samsung and their clever WOW service, everyone will be connected via the mobile network – preferably via the new Samsung Mythic and track everything from medal counts to snow storms.

NBC’s Web site offers a slick portal to track just about anything Olympian with widgets, RSS, socnets, blogs and more including their slick “Olympic Pulse” Tweet Sheet which offers a real-time stream right from the athletes. Now may be your chance to find out what Shaun White eats for breakfast. Victory Wheaties?

For everything else, track Olympics on Twitter using @Olympics or hashtags #olympics and #vancouver.

Find Out What the World is Buzzing About via Twitter Location App

It’s Friday and raining in Los Angeles. Therefore, the entire city shut down and collective intelligence dwindled to only comprehending catchy phrases and pretty colors.

No better time than to discuss one of my new obsessions – Twitter’s Location Trending app. The app lets you quickly see the top ten or so trending topics, based by location. London. Seattle. New York City. Or via countries like the UK, Brazil and Mexico – even worldwide.

Sure. It’s got a ways to go (looks like only Western countries/cities at the moment) but a nifty tool considering it lets you get tap HIVEMINDS around the world in just a few clicks.

A quick glance today show’s most folks have gone mad for iPad and John Terry while other, but other intriguing topics are trending, depending on market including Juarez (Mexico), Friedrich Nietzche (Sao Paolo) and Black History Month (Los Angeles). Then there’s the adoption of weird conversations across different markets. #hospitalsongs. WTF?

Some may intrigue, while others may bring a smile. Either way, get into the habit of using this free tool to get a bead on trending topics in your core markets. Don’t be afraid to go beyond your own borders too. News doesn’t always start in your own backyard.

Social Media & The Military

In honor of the world’s service men and women and Veterans Day in the US, I wanted to do a piece devoted to social media and the military.

The US is still reeling from last week’s tragedy and leveraging both offline and online networks for comfort and a greater sense of community. Not surprisingly, the military community (families and soldiers included) relied on social media – namely Twitter – for the latest real-time information. In fact, it wasn’t long before both media departments and other social media channels like Facebook were flooded with anxious consumers.

I wonder if Biz Stone knew he was creating quite possibly the biggest communication tool next to the Internet and telephone. Whether a natural, political or human-related disaster, consumers (and we’re talking social media novices included) have gone from asking “what is Twitter” to “what is Twitter saying?”

Increasingly, military community social networks are cropping up. Those with a business model to supplement – not substitute – big dogs like Facebook or Twitter will surely find a strong foothold. MyVetwork is a great example.

“MyVetwork as the first-ever, custom designed social network we will build together, for ourselves and those who follow, and to honor those before us,” says founder and retired Marine John R. Campbell.