Idle Thoughts…65 y.o. Author, Marketer Says Essential

New Must-Have Read By Shel Israel

New Must-Have Read By Shel Israel

For those of you still resisting Twitter, take a look at this hefty CNN piece about Shel Israel, well-known public speaker and journalist turned social media master.

Excerpt: “To Israel, it’s the mundane details of one’s life, shared through tweets and status updates, that matter. He believes that tweeting about what you had for lunch can actually help build a meaningful personal or business relationship.”

Think about the last conversation sparked from a tweet or Facebook update. Did you go out and see that movie? Find that secret Labor Day Sale? Take Mom to that recommended cafe?

Ah, Shel. You may be onto something, mate.

His new book, “Twitterville: How Businesses Can Thrive in the New Global Neighborhoods” looks like a must-have weekend read for any marketer, PR pro, or journalist looking to get the most mileage out of those 140 characters.

Buy it here .