Milk It. How a British Dairy Rap Video Garnered 1.5 Million Views

A dairy milk rap video has taken the UK by storm, garnering 1.5 million views since it’s X-Factor time-slot debut.  The brilliant brave ad is a cleverly penned rap video about an organic dairy, containing all the head-bopping and swagger of the real thing. The video was directed by a real-life LA-based music video artist, promotes Yeo Valley, a farm located in the West Country of the UK. Backed by a catchy ditty, the rap  features hydraulic tractors, “Daisy” the cow and  former Britain’s Next Top Model winner Alexandra Evans.

After its debut during the X-Factor, a digital battlecry for MORE on social networks and Twitter prompted the powers-that-be to put the track up on iTunes where it’s garnered 81 reviews. Rumor has it this could catapult the song into the  coveted #1 slot this Christmas.

Yeo Valley’s social media footprint is remarkable (it’s a dairy, remember?), with an active Twitter, Facebook, YouTube (ahem, YeoTube) channel and interactive website.

Social media is reaching new territories and industries (including some of the oldest in mankind), demonstrating it’s truly an organic (pun, sorry) and ever-evolving medium.

For those of you looking for a best-in-class use of social media, consider your local dairy.


Maven or Wallflower? Does Your Company Leverage Social Media?

It’s been out a year, so if you haven’t put your company through the Engagementdb Quiz, you should.  Charlene Li and Altimeter have made it easy for you. Just fill out the 5 questions here to see where your company lands. Sweaty palms? Don’t worry. We all go through the “OK, how bad is my company REALLY?” dizzies.  Just picture this test like a Bandaid on  your arm.  Sooner or later,  you’re going to have to rip it off.

The brilliance is in the test’s simplicity.  Five questions. One not even about your company. So really 4 you’re responsible for, right?! Wrong.

Take the test, assess and figure out your next steps. You may not score high. That’s OK only if you immediately plan next steps. Chances are half your staff understand and use social media and the same goes for your brand managers on the client side. What does that mean for you and your clients? How can you activate that bevy of knowledge today and leverage during your next PR/Ad/Marketing campaign?

No excuses now, right? Go ahead, take the test. See where you measure up.