Barclay’s Cycle Hire Given Legs With Social Media

Just a week after launch, 20,000 eager Londoners have decided to give “Boris’ Bikes” a peddle.  Like any major public-facing initiative, the first 48-hours didn’t escape hiccups or questions of concern (helmets anyone?) but a week out, the majority of the Zone 1’s and 2’s are quite happy to give it a go.

It’s predicted we’re well on our way to 30,000 early adopters, but what’s really going to give this program er…legs will be it’s low-no barrier for entry (membership fees aside) but physical ease of use. Nobody wants to shell out 40 quid to clunk to work on a bike from the Cold War.

Recognizing the opportunity necessity for online compatibility, the Boris camp have been hard at work leveraging @mayoroflondon and @barclayscycle to promote links and information using an easy to remember #cyclehire hashtag. They’ve also promoted opensourcing of TFL data so that developers like Android’s Little Fluffy Toys can (already have) build smart phone widgets.

And while social media can’t physically help you fix a sudden flat tire or dart in and out of the crazy No. 7 to Russell Square, it just might help you get there on time and in one piece.

Follow the journey of one bike here.


#Olympics Use Social Media To Connect Crews, Athletes and Fans

Whether you’re an athlete, fan or one of the thousands of crew in Vancouver, chances are you’re using social media to stay connected during these Olympic Games.

Thanks to Samsung and their clever WOW service, everyone will be connected via the mobile network – preferably via the new Samsung Mythic and track everything from medal counts to snow storms.

NBC’s Web site offers a slick portal to track just about anything Olympian with widgets, RSS, socnets, blogs and more including their slick “Olympic Pulse” Tweet Sheet which offers a real-time stream right from the athletes. Now may be your chance to find out what Shaun White eats for breakfast. Victory Wheaties?

For everything else, track Olympics on Twitter using @Olympics or hashtags #olympics and #vancouver.