“Tom Hanks Me Ol’ Dutch Plate For Using Bank Machine”

Spotted in the wild, Bank Machine have executed a brilliant PR campaign promoting its ATM cash machines by offering a Cockney language option.  Now you can enter your “Huckleberry Finn” (PIN) and choose whether you want a receipt or no receipt with your “Sausage and Mash” (CASH).

It’s a reminder that PR campaigns are most effective when leveraging both the on- and offline.  It appears only a handful of ATM’s are actually equipped with the clever lingo, but the buzz has already reached well beyond the UK’s borders, making headlines in virtually every corner of the globe.

Full article here, courtesy of Nick Burcher: http://www.nickburcher.com/2009/08/cockney-cash-machine-i-found-one-photos.html