Why I Heart Richard Branson

Today via Reuters, Richard Branson challenges Lotus F1’s Tony Fernandes to a chummy duel where the loser must dress like stewardess. Branson and Fernandes used to work together at Virgin Music.

More importantly he’s a PR dream. Getting the media to cover Branson isn’t difficult these days. The man’s got cheek which, combined with legitimate, ground-breaking innovation in business, equates to one massively interesting bloke. Makes me wonder if this guy borrowed the title, “Most Interesting Man.”

Meanwhile. Business exec in drag…Can we say Twitpic?


2 Responses to “Why I Heart Richard Branson”

  1. Francesca Verrill Says:

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  2. How To Handle A Customer Complaint: 101 – Or I Heart Richard Branson Part III « Do You Have A Pencil? Says:

    […] Part III February 27, 2010 — Jessica Payne The latest entry on my series, Why I heart Sir Ricky B is really a no-brainer in customer […]

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