It’s Friday and raining in Los Angeles. Therefore, the entire city shut down and collective intelligence dwindled to only comprehending catchy phrases and pretty colors.
No better time than to discuss one of my new obsessions – Twitter’s Location Trending app. The app lets you quickly see the top ten or so trending topics, based by location. London. Seattle. New York City. Or via countries like the UK, Brazil and Mexico – even worldwide.
Sure. It’s got a ways to go (looks like only Western countries/cities at the moment) but a nifty tool considering it lets you get tap HIVEMINDS around the world in just a few clicks.
A quick glance today show’s most folks have gone mad for iPad and John Terry while other, but other intriguing topics are trending, depending on market including Juarez (Mexico), Friedrich Nietzche (Sao Paolo) and Black History Month (Los Angeles). Then there’s the adoption of weird conversations across different markets. #hospitalsongs. WTF?
Some may intrigue, while others may bring a smile. Either way, get into the habit of using this free tool to get a bead on trending topics in your core markets. Don’t be afraid to go beyond your own borders too. News doesn’t always start in your own backyard.
Do You Have A Pencil? 