Milk It. How a British Dairy Rap Video Garnered 1.5 Million Views

A dairy milk rap video has taken the UK by storm, garnering 1.5 million views since it’s X-Factor time-slot debut.  The brilliant brave ad is a cleverly penned rap video about an organic dairy, containing all the head-bopping and swagger of the real thing. The video was directed by a real-life LA-based music video artist, promotes Yeo Valley, a farm located in the West Country of the UK. Backed by a catchy ditty, the rap  features hydraulic tractors, “Daisy” the cow and  former Britain’s Next Top Model winner Alexandra Evans.

After its debut during the X-Factor, a digital battlecry for MORE on social networks and Twitter prompted the powers-that-be to put the track up on iTunes where it’s garnered 81 reviews. Rumor has it this could catapult the song into the  coveted #1 slot this Christmas.

Yeo Valley’s social media footprint is remarkable (it’s a dairy, remember?), with an active Twitter, Facebook, YouTube (ahem, YeoTube) channel and interactive website.

Social media is reaching new territories and industries (including some of the oldest in mankind), demonstrating it’s truly an organic (pun, sorry) and ever-evolving medium.

For those of you looking for a best-in-class use of social media, consider your local dairy.


Stephen Fry: 1, Mankind: 0

I giggle and clap when the offline waltzes with the online, but practically turn to gelatinous  when it involves none other than the alabaster-tanned, sex-pot genius, Mr. Stephen Fry.

While Down Under promoting his autobiography, The Fry Chronicles, rumors have been rampant in Thames-land that Mr. Fry will nix his traditional book tour plans in place of multiple readings that are video-taped and prompted by his weapon of choice – Twitter.

Per The Evening Standard:

“Instead, for three nights only, he will sit sedately at the Royal Festival Hall and two other venues and read selected nuggets from his book under the gaze of video cameras. A live satellite link-up will then beam Fry to 60 cinemas where, the producers hope, up to 12,000 more fans will slap down a credit card in exchange for a non-ringside seat.”

Stephen is one of the most followed individuals on Twitter with his agog 1.6 million (that’s MILLION) followers. He also blogs, writes, acts, even can’t avoid some drama.

He’s like Madonna wrapped up in a ham sandwich.

He’s bound to sell millions of copies of his book after the readings, not to mention reap the rewards of the jovial McSwipes of just as many credit cards. Those who don’t make it to a virtual reading will no doubt Google his name, catapulting it to SEO superspace.

So how does the host of QI do it? Well, he IS a genius.

Full story here:

Politics 2.0. Politicians Compete For Twitter Followers

Living in England, I do find myself missing my NPR. Tonight I had a rare moment to sit back and relax and an interesting story about American politicians leveraging social media caught my attention.

Did you know the GOP and the Democrats are going neck-and-neck encouraging representatives to get on Twitter? It’s not that surprising that the Blues are embracing social media, with President Obama as the lead example in connecting millions and with right-hand man David Ploeffe a household name. But, the GOP? Seriously?

This got me thinking and further prompted me to visit the GOP web site. They’ve got blogs, a social network, video and what looks like a steady stream of content so they more than deserve a passing grade. But it all stops there. The content is nothing more than a steady stream of spoofs and mock-u-mentary style mud-slinging. It takes up most of the home page and places news and updates at the sides. Really?

A rule of thumb in digital media is that anything you do MUST enhance the user’s experience. If getting a few chuckles is their goal, then they’re right on track.

Meanwhile the Democrats have promised a Twitter bird trophy to the constituent who generates the most followers. I say any engagement via Twitter is a good thing as it opens up one more channel. However, it must REMAIN open.

On this side of the pond, check out Tweetminster an excellent resource for all things politics and public affairs, including the increased number of politicians on Twitter — no doubt by the Clegg/Cameron digital face-off earlier last month.

Twitter Buzz?

Logged onto Twitter this evening and saw this…

Social Media Out-Flanks “Slacktivism,” Tech Barriers

As an addendum to yesterday’s post, a great article today from CNN about how social media usurps typical tech barriers leading to “slactivism.”

“Thank God For Facebook.” Social Media Unites, Raises Millions For Haiti Relief

Earthquake Haiti on Facebook

It’s been a grueling couple of days since the 7.0 earthquake hit Haiti.

At this moment millions are quite literally missing and families all over the world are grappling at any form of communication to possibly get word in or out.

Perhaps if there’s anything remarkable to report on, it’s how social media, be it Twitter or Facebook or Text messages have become a primary source for information and fund-raising that’s down right record-breaking.

As cell phones and landlines quickly became obsolete, throngs in and out of the country turned to social media. Within hours, fund-raising portals were set up at the American Red Cross, the Clinton Foundation and countless others, including celebrity organizations like Wyclef Jean’s YELE.

Reports are early, but according to Mashable, the American Red Cross has already raised $5,000,000 via text messages. Then tonight on Twitter, “@Anncurry: As of 7 pm total donations for Haiti relief through the SMS campaign (texting 90999) is $5.9 Million.” Amazing.

Facebook and Twitter have become gathering areas for loved ones, journalists, iReporters and everyone in between as they try to pluck reliable real-time feedback or simply show their support.

For those of us who’ve been fighting to convince others of the power of social media, but perhaps focusing too much on $$$$ or brand equity, take a step back and look at the past 72 hours. Without social media, the fate of my best friend and her family would still remain unknown. Monies would not have been so easily freed with the click of an iPhone. Now, multiply that by millions.

Diary of a London Man. History 3.0

The city of Westminster is digitizing the saucy diary of a 19 year old wharf clerk, circa 1846. This happy marriage of history and the Interwebs takes you through nearly a year of his life as a bachelor, working man and Londoner.

It tickles me when we’re able to experience bits of otherwise forgotten history halfway across the globe thanks to some brilliant folks in tweedy coats with an idea and a computer.

The City of Westminster (for those of you who don’t know, it’s central London and home to some of the biggest Landmarks in the world including Buckingham Palace and Parks Hyde, Regent’s and St. James) has a nifty Web site, complete with interactive map and sticky RSS. Subscribe? Yes, please.

Courtesy of my other love, Londonist.