Must we take it seriously? Hell, yes. Just look at the numbers.
In North America, for example, the iPhone accounts for 65% of mobile usage, while the DROID and BlackBerry are at 8% and rising. In Europe, the iPhone accounts for 46% of mobile usage, while the DROID and BlackBerry are at 3% and rising. Source: Quantcast Mobile Report
At first blush, it may seem too small a number to consider when looking at Big Daddy iPhone, but we’re talking about potentially reaching tens of millions, not forgetting Asia and Oceania where BlackBerry usage is even greater. Also consider London, LA and NYC were some of the biggest users of Foursquare even before the BlackBerry app.
Think about the typical BlackBerry user. We either own our own device out of necessity or have it assigned to us for work purposes. Why? To remain “plugged-in” while on-the-go. Will the urge to “check-in” from our favorite lunch meeting spot be too hard to resist? Only time will tell.
For now, I recommend signing up and trying out the Beta. It may not be perfect for all of your clients, but certainly something you’ll want to bring to the next board meeting.