#FINALLY Foursquare for BlackBerry

Last week, the long awaited Foursquare mobile app was made available to BlackBerry users.

Must we take it seriously? Hell, yes. Just look at the numbers.

In North America, for example, the iPhone accounts for 65% of mobile usage, while the DROID and BlackBerry are at 8% and rising. In Europe, the iPhone accounts for 46% of mobile usage, while the DROID and BlackBerry are at 3% and rising. Source: Quantcast Mobile Report

At first blush, it may seem too small a number to consider when looking at Big Daddy iPhone, but we’re talking about potentially reaching tens of millions, not forgetting Asia and Oceania where BlackBerry usage is even greater. Also consider London, LA and NYC were some of the biggest users of Foursquare even before the BlackBerry app.

Think about the typical BlackBerry user. We either own our own device out of necessity or have it assigned to us for work purposes. Why? To remain “plugged-in” while on-the-go. Will the urge to “check-in” from our favorite lunch meeting spot be too hard to resist? Only time will tell.

For now, I recommend signing up and trying out the Beta. It may not be perfect for all of your clients, but certainly something you’ll want to bring to the next board meeting.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: