Virgin America Saves Endangered Pups. Or, I Heart Richard Branson Part Deux

My love for Sir Ricky B continues…

I’m a huge fan of Virgin America and their latest animal-rescue program, Operation Chihuahua.

They’ve brilliantly partnered with local and national animal rescue organizations like the ASPCA to help safely fly pups from California to their new homes on the East Coast, including NYC.

For us PR/MarComs, the jokes always been to try to include babies or puppies. It’s nice to see a PR program doing so in a completely authentic way.

I’m a cat person, but I can’t deny checking every Facebook update about “Maximus,” a lil’ guy who just arrived in NYC. I may have had a tear in the eye when VA posted a video of “Maximus” on his flight as a thank you.

VA have a top-notch social networking team, brilliantly leveraging FB and Twitter to promote the program beyond just pet enthusiasts. Their page launched last year and they’ve already garnered 50,000 loyal fans. Keep in mind this is completely different from Virgin Atlantic enthusiasts.


Americans typically travel more so domestically than internationally and it’s a rarity when we’re able to feel we’re getting a flight of passport quality. Jet Blue used to deliver warm and fuzzy back in the 2000’s, but with the economy and embarrassing cut backs in the entire flight experience, many of us can’t name an airline we don’t hate, let along friend on Facebook. Virgin America is schooling the competition and other North American carriers better pay attention.

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6 Responses to “Virgin America Saves Endangered Pups. Or, I Heart Richard Branson Part Deux”

  1. Chris Hulen Says:

    Yay, Virgin America. Somebody is finally doing something productive. California has a hug Chihuahau population, rather than put them down in a shelter bring them to NY where happy homes what them. VA has found a way to not only help animals at little to no cost to them but they also get great marketing out of it. Heads up, airlines.

  2. roulett strategie Says:

    Sometimes it’s really that simple, isn’t it? I feel a little stupid for not thinking of this myself/earlier, though.

  3. ruletka strategie Says:

    This brings me to an idea:…

  4. roulette strategy Says:

    Damn, that sound’s so easy if you think about it.

  5. roulett Says:

    Hey, ok, I get it, I guess – but does this really work?

  6. How To Handle A Customer Complaint: 101 – Or I Heart Richard Branson Part III « Do You Have A Pencil? Says:

    […] February 27, 2010 — Jessica Payne The latest entry on my series, Why I heart Sir Ricky B is really a no-brainer in customer […]


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