Social Media Predictions Are Crap. Get Your Own Voice.

If one thing is clear, you can bet the farm 2010 will be another year of social media “parroting.”

WHAT HAPPENED?! We all chose social media for a reason. Besides the fact that we prefer jeans and don’t “do” mornings, we love individuality. Creativity. We’re misfits!!! Links, track-backs and re-tweets aside, why the cloning? We preach authenticity to our clients, yet many fail to maintain an iota of individuality, espesh when it comes to the attractive bullety round-up.

Consumers are smart. Smarter than they’ve ever been about social media and PR/Marketing. Brand managers can Google. Finding trend predictions is easy. Google search “social media trends 2010” and you get 1,000,000+ results. Srsly?

Dare I ask…Shouldn’t we have been trend-spotting the entire time?

Demonstrating to a prospective client that you have a sound, individual POV all year long builds your self equity, separates you from the salmon and could earn you that new biz phoner. We all know Q4 is a crap time anyway and all this trend gobbledygook makes it noisy for any CMO or Corp. Comm to navigate – even if they were checking email. What if you’d predicted these trends three months ago? Or waited until 2nd/3rd week in January?

New Years Resolution: Break out those faded jeans and take a walk around your noggin’. Focus on an area of social media and OWN it. It’s gotten too big and the days of claiming to be a soothsayer of the whole universe are gone.

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