If one thing is clear, you can bet the farm 2010 will be another year of social media “parroting.”
WHAT HAPPENED?! We all chose social media for a reason. Besides the fact that we prefer jeans and don’t “do” mornings, we love individuality. Creativity. We’re misfits!!! Links, track-backs and re-tweets aside, why the cloning? We preach authenticity to our clients, yet many fail to maintain an iota of individuality, espesh when it comes to the attractive bullety round-up.
Consumers are smart. Smarter than they’ve ever been about social media and PR/Marketing. Brand managers can Google. Finding trend predictions is easy. Google search “social media trends 2010” and you get 1,000,000+ results. Srsly?
Dare I ask…Shouldn’t we have been trend-spotting the entire time?
Demonstrating to a prospective client that you have a sound, individual POV all year long builds your self equity, separates you from the salmon and could earn you that new biz phoner. We all know Q4 is a crap time anyway and all this trend gobbledygook makes it noisy for any CMO or Corp. Comm to navigate – even if they were checking email. What if you’d predicted these trends three months ago? Or waited until 2nd/3rd week in January?
New Years Resolution: Break out those faded jeans and take a walk around your noggin’. Focus on an area of social media and OWN it. It’s gotten too big and the days of claiming to be a soothsayer of the whole universe are gone.