Nielsen have just published their A2/M2 Three Screen Report, a compelling analysis of video consumption during one week for the average American.

Highlights (read: HOLYKAW!):
• Older Americans spend more time online than teens (teens/kids spend one fourth of adults’ Internet time)
• Teens with mobile are the heaviest users of mobile video, at 7-plus hours per month
• Older demos embrace new media – 63% OF Internet users and 39% of mobile video users are 35+
• 57% of Americans with home Internet access use TV and Internet simultaneously at least once a month

Nice summary via MediaWeek here:

Do you want to be cool or not?? AOL have published their similarly named Three Screen Nation Report, a look at what really influences John and Jane teenager — and more importantly how they spend their parent’s money


One Response to “”

  1. jeonepropledS Says:

    Looks like you are a real expert. Did ya study about the theme? hehe

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: