Things like this next post make me happy. Giddy in fact. The harmonious pairing of two simple viral concepts to create a brand new compelling experience – aka the Mash-Up – still remains at the top of my list. Take a look at UK band Editors and how they mashed static media, music and Google Maps to promote their new album. Genius. Granted, Editor aren’t my cup of tea, but the concept definitely is.
Full story via the
amazing addicting Londonist blog here.