Live Lottery, Wha?

For those of us this side of the pond, we missed out on a big live lottery to-do today in the UK. PRWeek blogger Paul Armstrong recaps it for us, but also asks a brilliant question surrounding immediacy demands and where the PR industry will turn as we’re pushed to measure, monetize and oh yah, MEASURE — all at the speed of light.

Will the community manager model overtake PR and change the 24/7 news cycle into 86,400/1? Will we soon have to tell the future like illusionist Derren Brownarticle-1212370-065BF9CE000005DC-431_468x286?

Full story here.

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