Today via Reuters, Richard Branson challenges Lotus F1′s Tony Fernandes to a chummy duel where the loser must dress like stewardess. Branson and Fernandes used to work together at Virgin Music.
More importantly he’s a PR dream. Getting the media to cover Branson isn’t difficult these days. The man’s got cheek which, combined with legitimate, ground-breaking innovation in business, equates to one massively interesting bloke. Makes me wonder if this guy borrowed the title, “Most Interesting Man.”
Meanwhile. Business exec in drag…Can we say Twitpic?
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February 27, 2010 at 5:53 am
[...] Part III February 27, 2010 — Jessica Payne The latest entry on my series, Why I heart Sir Ricky B is really a no-brainer in customer [...]