A dairy milk rap video has taken the UK by storm, garnering 1.5 million views since it’s X-Factor time-slot debut. The
brilliant brave ad is a cleverly penned rap video about an organic dairy, containing all the head-bopping and swagger of the real thing. The video was directed by a real-life LA-based music video artist, promotes Yeo Valley, a farm located in the West Country of the UK. Backed by a catchy ditty, the rap features hydraulic tractors, “Daisy” the cow and former Britain’s Next Top Model winner Alexandra Evans.
After its debut during the X-Factor, a digital battlecry for MORE on social networks and Twitter prompted the powers-that-be to put the track up on iTunes where it’s garnered 81 reviews. Rumor has it this could catapult the song into the coveted #1 slot this Christmas.
Social media is reaching new territories and industries (including some of the oldest in mankind), demonstrating it’s truly an organic (pun, sorry) and ever-evolving medium.
For those of you looking for a best-in-class use of social media, consider your local dairy.